Safaricom, the largest telecom company in East Africa, has paid $150 million for a license to offer its M-Pesa mobile money service in Ethiopia. This move allows Safaricom to compete with Telebirr, the state-owned mobile money service. Despite the challenges and a drop in earnings, Safaricom aims to replicate the success of M-Pesa in Kenya in the Ethiopian market, which has a population of 120 million.